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BTS Photocards are exclusive photos of BTS stars included as a freebie in albums. The intention was simple: insert a random glossy photo of an bts idol in an album, and fans will bulk-buy albums to pull out their bias’ face.
In September 2016, BTS released their second Japanese studio photocards album Youth. The photocards album sold 44,547 on the first day of its release, and charted 1st in the Oricon Daily Album Chart. The photocards album was eventually certified Gold with sales of roughly over 100,000 in Japan.It was followed one month later in October, by their next studio photocards album Wings, which combined the themes of youth presented in their previous “youth trilogy” with temptation and adversity. The photocards album and its tracks, including the single “Blood Sweat & Tears” immediately rose to the top on eight music charts, including the Gaon Music Chart, and led the iTunes album charts in 23 countries. Wings opened at number 26 on the Billboard 200, with 16,000 album-equivalent units in the U.S. for the week of its release, the best week ever there for a K-pop photocards album. It became the best-selling photocards album in Gaon Album Chart history.
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